Why the dofollow / nofollow distinction matters
Not every backlink is worth the same. A dofollow link is a normal editorial link — no rel attribute telling search engines to disregard it — and it's the kind of link that actually contributes ranking signal. A nofollow, ugc, or sponsored link still sends traffic and can still matter for visibility, but it doesn't pass the same weight.
When you're evaluating a placement — whether it's one you just landed or one a competitor has — knowing which type it is changes how much it's actually worth to your link building effort.
What the checker looks at
Paste any page URL above and it scans the live HTML for every <a> tag, resolves relative links to full URLs, and classifies each one:
- Dofollow — no nofollow-family
relvalue, passes ranking signal. - Nofollow — explicitly marked to not pass signal.
- Ugc — nofollow variant for user-generated content like comments.
- Sponsored — nofollow variant for paid or affiliate links.
It also splits every link into internal (same domain) and external (off the site), since the dofollow/nofollow question usually only matters for external links — internal link structure is a separate concern.
How to use it when checking your own backlinks
If a site agreed to link to you, don't just confirm the link exists — check whether it's dofollow. Paste the page URL where your link lives, filter to external links, and find your domain in the list. If it came back nofollow and you expected dofollow, that's worth a follow-up email before you count the placement as done.
Pair this with the dofollow backlink outreach email generator when you need to follow up on a placement or ask a site to update a nofollow link to dofollow.
Where link checking fits in a link building system
Checking one page at a time tells you about one placement. A recurring link building effort needs to track link type across every placement you land, not just the ones you remember to check — see the full breakdown in the backlink building playbook for how link quality checks fit into the rest of the process.