Generic outreach templates ignore how your niche actually publishes and cites sources. These guides break down the sites, tactics, and angles that work for founders in specific industries.
Industries covered so far
Each guide covers the sites, tactics, and outreach angles that actually work for founders in that niche.
How law firms and legal marketers actually earn backlinks in 2026 — the sites that link to legal content, the tactics that still work, and the ones to avoid.
A quick-reference guide to link building for SaaS companies — which tactics fit a small team, which sites to target first, and when to bring in outside help.
Every industry guide below follows this order. Skipping a step is usually why an outreach campaign underperforms.
Step 01
Legal sites cite sources differently than SaaS blogs. Real estate roundups work differently than ecommerce gift guides. Pick the tactic your niche's editors already say yes to, not a generic outreach template.
Step 02
A backlink from a site that never talks to your buyer is dead weight. Prioritize publications, directories, and blogs your prospects already read before chasing raw domain authority.
Step 03
Original data, a sharper comparison, or a founder's real operating experience gets cited. A thin product page rarely does, no matter how well the outreach email is written.
Step 04
Most link building for a niche fails after the first burst of outreach. Treat it as a recurring queue tied to new content, not a one-time sprint.
One resource should teach the workflow. Another should turn the workflow into a recurring queue. Both matter.
Pillar guide
The broader workflow for discovering, scoring, and prioritizing link opportunities before you narrow in on an industry-specific playbook.
Read the guideProduct angle
Turn your articles, competitors, and keywords into a recurring queue of backlink opportunities scored for your specific industry and audience.
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